Mar 10, 2020


  • $1,250 Off 2019 ROXOR
  • Plus One (+1) Bonus Year of Warranty for a Three-Year Bumper-to-Bumper Warranty on a 2019 ROXOR

AUBURN HILLS, Mich. (March 10, 2020) – Spring forward this March with the ROXOR ‘Beast of a Sales Event’ from Mahindra Vehicle Sales and Service. For a limited time, customers will receive $1,250 off a 2019 ROXOR, plus an extra bonus year of warranty for three years of bumper-to-bumper warranty. The offer is valid toward the purchase of qualified 2019 models only while inventory lasts at participating dealers only.

ROXOR dealers are offering this incredible incentive on 2019 ROXOR vehicles to make room for the incoming 2020 models. The ‘Beast of a Sales Event’ offers greater value to the toughest vehicle on the farm, trail, or work site. Mahindra started with that rugged DNA then added modern innovation to bring you ROXOR; an off-road workhorse forged with all the passion and toughness its lineage demands. ROXOR is the old made new; a do it-all-industrial-strength machine meant to shatter conventions and challenge your idea of what an off-road work/play vehicle can be.

“ROXOR set the benchmark in durability and toughness and now owners can have added peace-of-mind with an additional year of warranty with the Beast of a Sales Event,” noted Justin Prann, Vice President of Sales and Service. “With an already low starting price, the extra warranty and an additional $1,250 off 2019 vehicles, starting your own ROXOR adventure has never been more accessible.”

Built on a no-nonsense, heavy-duty steel frame and body, ROXOR comes with an industry-best two-year standard warranty plus an additional year on the last remaining 2019 vehicles for full three-year bumper-to-bumper coverage.  You can motor behind the Mahindra 2.5L turbo diesel with added confidence with the extra warranty, while towing up to 3,490 pounds.

For the trail, for the ranch, for the job, or just busting into the great unknown… with the money saved in the ROXOR ‘Beast of a Sales Event’ its new owner can add the accessories you need and make your ROXOR YOUR ROXOR. Take advantage of the savings and added value now before all of the 2019 ROXOR off-road vehicles are gone.

In addition to the Beast of a Sales Event incentives, special financing offers are available with Mahindra Finance, at participating dealers. Visit your local dealer to take advantage of the Beast of a Sales Event. To locate a dealer visit: For complete details on the Beast of a Sales Event, visit

For more information on ROXOR, visit and follow ROXOR on social media via and @roxoroffroad on Twitter and Instagram. 


Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Mahindra Vehicle Sales and Service (MVSS) is MANA’s exclusive distributor in the powersports industry located in Fletcher, North Carolina. 


ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra’s long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength. Learn more at 


The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at